The mobile phone industry is amongst the most competitive of all retail sectors. There are hundreds, if not thousands of retailers competing with each other for business, both online and on the high street. In the present economic climate cellphone businesses have to devise ever more tempting deals to appeal to new customers. A very popular offer to appear lately are mobile phone free sony laptop offers. You can now get a range of free sony laptops with your cellular telephone. Probably the most popular deals give away free sony vaio laptops, but other models are also available. The way these deals work is in a couple of different ways. Either the mobile phoneshop gives up a part of their profit, and hands that back to the customer in the form of a free gift (in this case a sony laptop computer), or, the customer accepts a cheaper handset, and receives a free sony laptop by way of compensation.